Honest Answers.
No Marketing Speak.

WavePoint is owner-operated and boutique by design. You work directly with the founders — not an account manager, not a junior coordinator, not a team you’ve never met. We specialize exclusively in local service businesses and we only take on clients we’re confident we can help.

We built WavePoint after seeing firsthand how many agencies sell clients services they don’t need, fulfill through low-quality offshore contractors, and hide behind dashboards instead of delivering results. Our entire model is built around being the honest alternative to that experience. Learn more about how we work →

We specialize in local service businesses — particularly trades. Our sweet spot is HVAC, roofing, plumbing, electrical, pressure washing, landscaping, and general contractors. We also work with med spas, law firms, and other service-based local businesses.

Our ideal client is a business owner who is great at what they do but isn’t showing up where customers are looking. If your business depends on being found locally on Google, we can almost certainly help.

No. While our roots are in Fort Lauderdale and South Florida, we serve local service businesses across the United States. Our work has driven results for clients in Texas, Tennessee, Colorado, and beyond.

Local SEO and digital marketing don’t require us to be in your city — they require us to understand your market, your competition, and your customers. We do that research for every client, regardless of location.

A Gameplan session is a complimentary 30-minute strategy call where we:

• Audit your current Google presence — where you rank, what’s missing, and what’s hurting you
• Show you how you compare to your top competitors in your market
• Identify the 2–3 highest-impact moves you could make right now
• Walk you through what we would do first if you became a client

You walk away with real, actionable insight — whether we work together or not. No pitch decks. No hard sell. Book your Gameplan →

Honest answer: SEO takes time, and anyone who tells you otherwise is selling you something. Here’s what a realistic timeline looks like:

Days 1–30: Foundation work — technical fixes, on-page optimization, Google Business Profile setup, content structure.
Days 30–90: Google begins recognizing the changes. Rankings start moving. Early results often visible here.
Months 3–6: Significant ranking improvements. Lead volume increases. Your investment starts paying back.
Month 6+: Compounding returns. Rankings strengthen. Competitors get harder to outrank you.

SEO is the highest-ROI marketing investment a local service business can make — because the results compound and don’t disappear when you stop paying for ads.

Your Google Business Profile is the listing that appears in Google Maps and the “Map Pack” — the block of 3 local businesses at the top of local search results. It shows your phone number, hours, photos, reviews, and address before anyone clicks your website.

It is one of the most powerful tools a local service business has — and most businesses have it either unclaimed, incomplete, or badly optimized. A properly built and actively managed Google Business Profile can be the difference between 5 calls a week and 50.

WavePoint builds and manages this as part of our Local Presence Domination service.

Absolutely — and most of our clients come to us with an existing website. Having a website and having a website that ranks and converts are two very different things.

We can optimize your existing site, add city landing pages and service pages to improve search visibility, fix technical SEO issues holding you back, or rebuild it entirely on WordPress if it’s the right call. We’ll tell you honestly which approach makes the most sense for your situation — not the most expensive one.

We believe in complete transparency. Every client receives:

Live ranking reports — track your keyword positions in real time across every city and service you target.
Monthly strategy calls — walk through what was done, what moved, and what’s next.
Google Business Profile insights — calls, direction requests, website clicks, and profile views all tracked and reported.

You will always know exactly what we’re working on and exactly what it’s producing. No black box. No mystery dashboard with metrics that don’t matter.

We offer a focused suite of services built specifically for local service businesses:

• Local SEO — organic rankings for your website across all the cities and services you target
• Local Presence Domination — Google Business Profile optimization and Map Pack rankings
• Reputation Management — automated review generation across Google, Yelp, and 40+ platforms
• Google Ads Management — high-intent paid search campaigns that generate leads immediately
• Website Design & Development — WordPress websites built to rank and convert
• Branding & Visual Identity — logos, brand systems, photography, and print collateral
• Social Media Management — Instagram, Facebook, and more

You can absolutely start with just one service. Most clients begin with either Local Presence Domination or Local SEO depending on where they need the most immediate impact — and expand from there as results build.

We’ll recommend the right starting point during your Gameplan session based on your current situation, your competition, and your goals. We won’t upsell you on things you don’t need.

For paid advertising, we focus exclusively on Google Ads. For local service businesses, Google search ads produce the highest ROI because they capture customers who are actively searching for exactly what you offer right now.

Meta ads (Facebook and Instagram) can work for brand awareness and retargeting, but for most trades businesses, someone searching “emergency plumber near me” on Google is worth far more than someone scrolling Facebook. We don’t spread budgets thin — we put them where they work best.

We don’t publish flat rates because every market and every business is different. A roofing company targeting 12 cities in a competitive metro needs a different scope than a plumber targeting one neighborhood in a smaller market.

What we do is build a custom Gameplan specific to your business and present transparent pricing during that session. No vague “starting at” numbers, no surprise fees, no pressure. You’ll know exactly what you’re getting and exactly what it costs before you ever commit to anything. Book your Gameplan →

No. WavePoint operates month-to-month. We earn your business every single month based on results and relationship — not a contract that locks you in regardless of performance.

We believe that if we’re doing our job well, you’ll want to stay. We don’t need a contract to ensure that. This is one of the clearest ways we demonstrate that our interests are aligned with yours.

The easiest way is to call us directly — most people do. We pick up the phone.

(954) 470-4499

Or, if you’d prefer to schedule a time, book a complimentary Gameplan session online. We’ll audit your current presence, show you where you stand, and walk you through exactly what we’d do to help your business grow. No cost, no catch, no obligation.